Mark Brownlie 03/03/2024 Mark Brownlie 03/03/2024

Track Hubspot Forms as Conversions With GTM

The ultimate guide on how to track HubSpot form submissions with GTM and send enhanced conversion data like email address to google ads and send a purchase event to GA4.

Mark Brownlie 04/09/2023 Mark Brownlie 04/09/2023

How to Exclude Mobile Devices From Google Ads Campaigns and Down Weight Mobile On PMAX

Exclude mobile device targeting from Google Ads including Performance Max, Shopping and Search Campaigns with bid adjustments and conversion value bid adjustments

Mark Brownlie 22/03/2023 Mark Brownlie 22/03/2023

Auto-Tag Google Shopping Organic Free Listings to Track Performance in GA4

Do this in order to monitor what happens after a customer sees your free listings in Organic Shopping with reports in Google Merchant Centre and Google Analytics (GA4).

Mark Brownlie 15/03/2023 Mark Brownlie 15/03/2023

Google Analytics UTM Tracking Parameter Cheat SHeet To Track Links From Paid Media Campaigns

All non-Google i.e. facebook, instagram, linkedin, tiktok require utm tags as the basis for cross-channel measurement in GA4.

Mark Brownlie 08/03/2023 Mark Brownlie 08/03/2023

Google Ads Optimisation Score Recommendations Dos and Donts

Google Ads Optimisation Recommendations should come with a warning. They are a one-way street. Great for automation but not so great for efficiency or efficient growth.

Mark Brownlie 22/02/2023 Mark Brownlie 22/02/2023

GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits

Edit standard reports with the reporting Library in GA4 to side-step the time-limited lookback window enforced on Exploration Reports (which is currently 14 months). It might mean you can delay Exporting to Big Query for a bit longer.