Google Analytics GA4 Set-up, Integration & Audits
Having a single source of truth when it comes to data is essential and for Google this all resides within Google Analytics. It is paramount the data GA4 contains is accurate as it is the glue that ties together:
the inbound marketing acquisition strategy (attribution modelling)
with onsite behaviour monitoring
measuring onsite success metrics
the link for offline conversion tracking (via e-commerce Transaction ID) from the online lead to offline sale journey (salesforce)
How would you know if the data you see is in Google Analytics accurate and working as hard as possible for your business?
Could you benefit from a technical audit of your GA4 set-up?
Try the “quiz” below to find out!
Have you implemented e-commerce tracking even if you don’t sell anything on site?
If you spend money on any non-Google Digital Marketing activity e.g. LinkedIn or Facebook, can you see this activity and media spend in your Google Analytics?
You have adapted the left hand menu to make it bespoke to your organisations hierarchy (CMO, Finance Team, Marketing Team) and are making use of custom reports and “explorations”
If the answer to any of the above questions is “no” then it may be worth investigating further…
Google Tag Manager
GTM can help reduce developer support for Goggle Analytics 4 and other marketing platform tagging essentials that need to be implemented across your website. Advanced implementation i.e. developer support would be required depending on front-end design & build and e-commerce features. If it makes sense to do so we will implement a basic solution to overcome potential technical shortcomings of your web build or significantly reduce the launch time of marketing channels.
“If you can’t measure it, you can’t improve it”