About “Us”
Small Business, Start-Ups
For small businesses I want you to succeed by levelling the playing field through audience marketing and helping you to leverage Google’s core products. We can help you achieve this, and more with Automation.
For Start-ups all marketing initiatives must align and deliver against business objectives with growth KPIs but bridging the gap from a standing start at level 0 to gaining enough traction that automation can be activated as soon as possible will be the difference between success and failure
Considered & High Value or Niche & Competitive
Honesty
You may offer a considered purchase which might be complicated to explain, have a convoluted path to conversion, is expensive or all of the above. You may want to target high net worth individuals to reduce the consideration time and friction to conversion or to increase the exclusiveness of the service you provide. We can help bridge such gaps, deliver some quick wins and layout a strategic framework to success which you can lean on well into the future.
I want you to succeed by helping you grow while enabling you to delight your customers whether you are the marketing agency or the business owner. Likewise, I want to grow by delighting you!
If I think I can help and add value to your business, I will tell you. If I think I can’t, I will tell you.
I really enjoy my career, working in the digital advertising and strategy landscape and I’m very good at. Other than a few outlier people I’ve met and mainly at the beginning of my career, I’ve yet to meet anyone who compares to me and my skill-set. Perhaps I should get out more.
I’d describe myself as an “introvert” of the Myers-Briggs’ variety and I’m not very good at marketing my “personal brand” so the above statement does not come from boasting, bravado or misplaced ego.
B2C, Lead Generation, DtC - ecommerce
Direct to Businesses or as a proxy via Marketing Agencies
I can bring value to supporting businesses of all sizes that market directly to consumers where success is measured by generating a lead such as a form fill or a phone call from their website or involves a Quote & Buy user-journey for more considered products or services.
I also support premium product and bespoke eCommerce businesses with strategic and technical implementation of Google Merchant Centre for Google Shopping, feed optimisation and managing Shopping / Performance Max Campaigns.
This means I can fit in and around direct services to Insurance companies or start-ups who are looking to grow their customer base with “growth marketing”, to Global Marketing Agencies who need a solid pair of hands they can trust to deliver quality work.
Performance Marketing means that you make more money than you spend on advertising and that this increases over time as performance improves through optimisation. It delivers a positive return on investment (ROI). Performance marketing requires being able to reach the right audience at the right time when the customer is ready to purchase from you and directly measure its success.
This is what I’m good and this is what I deliver.