Auto-Tag Google Shopping Organic Free Listings to Track Performance in GA4
As part of the general housekeeping in setting up Google Analytics (GA4) and Google Merchant Centre (GMC) don’t forget to Auto-Tag and Link them both together. This is relevant for Google Shopping Free Listings. It is an extra step that is required even on Shopify Stores that connect GA4 and Merchant Centre via the Google Channel App.
Configuring this is really easy and when done it allows Organic Shopping Listings to be monitored in GA4 by reporting on metrics such as:
Impressions
Clicks
Conversions
Revenue
Where is the Auto-Tag Setting for Organic Shopping?
Navigate to your Google Merchant Centre > Cog Settings > Conversion Settings
Note, it is not where it may be more obvious which is in the “Linked Accounts” section!
GA4 Dimensions for Shopping Free Listings
The Source / Medium will not change as this will still only show “google / organic” but GA4’s Default Channel Groupings has been configured to understand the auto-tagged tracking ID and it allocates this traffic to “Organic Shopping”.
Source Platform = “Shopping Free Listings”
Default Channel Grouping = “Organic Shopping”
Campaign = “Shopping Free Listings”
Monestisation Reports
Within the e-commerce purchase reports in GA4 a filter can then be applied to only show the specific items viewed, purchased, etc from the “Organic Shopping” value of the “first user default Channel Grouping” Dimension.
Or different channels can be compared such as “Cross-network” (Performance Max) with “Organic Shopping”
