GA4 | Filter & Exclude GTM Debug Sessions

Filter Out GTM Debug Mode Sessions from GA4 Reports

Filter functionality in GA4 is limited but it can be done based on IP Address and GTM Debug Mode which is called Developer Traffic

“This will not stop you from de-bugging GTM and using the Debug View troubleshooting tools within GA4. It will only filter these sessions out of reports and analysis”

All Filters should be “Tested” for a period before being made “Active” to ensure the Filter is working as expected. While it is in the “Testing” state

Filter Modes

A filter has one of three modes:

• Testing: Analytics is evaluating the filter but not applying permanent changes, and matching data is identified with the following dimension name and dimension value:

  • Dimension name: Test data filter name

  • Dimension value: <the name of the data filter>

• Active: Analytics is evaluating the filter and applying permanent changes.

• Inactive: Analytics is not evaluating the filter.

Where to Find It

Cog (Admin) > Data Settings > Data Filters > Create Filter (button)

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