
Predictive Purchaser Audiences In GA4 for Google Ads
Create and connect propensity churn and predictive purchase audiences in GA4 to Google Ads

Performance Max Insights Only Available in GA4
See Landing Pages for Cross-network sessions and which should be excluded from expansion rules and % of Remarketing from New Vs Returning metrics

Update GA4 Channel Group For Gen AI Referral Traffic
Want to see how much web traffic Gen AI is sending to your site in GA4?

Track Hubspot Forms as Conversions With GTM
The ultimate guide on how to track HubSpot form submissions with GTM and send enhanced conversion data like email address to google ads and send a purchase event to GA4.

Auto-Tag Google Shopping Organic Free Listings to Track Performance in GA4
Do this in order to monitor what happens after a customer sees your free listings in Organic Shopping with reports in Google Merchant Centre and Google Analytics (GA4).

Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns
All non-Google i.e. facebook, instagram, linkedin, tiktok and email require utm tags as the basis for cross-channel measurement in GA4.

GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits
Edit standard reports with the reporting Library in GA4 to side-step the time-limited lookback window enforced on Exploration Reports (which is currently 14 months). It might mean you can delay Exporting to Big Query for a bit longer.

GA4 | Filter & Exclude GTM Debug Sessions
How to exclude GTM de-bug / preview mode from appearing in standard reports in GA4

GA4 | Session Length & Engagement Settings
How to increase session length and Engagement thresholds in GA4 Settings

Google Tag | Remove Unwanted Referrals in GA4
How to stop Payment Gateways from overriding the original traffic source in GA4

GA4 Settings | Data Retention
GA4 report explore only going back 2 months? Update this setting to increase the window to 14 months