Tell Smart Bidding About Broken Conversion Tracking Outage | Google Ads
Have you recently lost conversion tracking data on your website for Google Ads?
This could be due to a processing issue with Shopify or manual error. Perhaps the tag was paused or deleted from the checkout thank you page or GTM by accident…
For context, the scenario
The website checkout and conversion page are still working. Customers can still buy things online. But for whatever reason, the Google Ads Conversion Tag temporarily stopped recording this data. Perhaps it took a few days or longer to fix and Campaigns remained on as they could still drive qualified traffic to your website but conversion data was lost. The issue has now been resolved.
Impact on Smart Bidding
The longer this has gone on, once resolved, the bigger the impact on campaign performance after the fix as :
The bid strategy will think it’s targeting signals need adjusting
It might incorrectly adjust Max CPC bids
resulting in increased costs and reduced revenues during the recovery period.
Tell the Bid Strategies to Ignore Bad Conversion Data
Use the “Data Exclusions” feature in Google Ads to let it know what days it should ignore so that it doesn’t act on bad data
Where to Find It
Tools & Settings (Spanner icon) > Shared Library (mega menu) > Bid Strategies > Advanced Controls (left hand menu) > Data Exclusion tab (Main window next to “Seasonality Adjustments”)
