“Affinity” Targeting Options

+ Banking & Finance

• Avid Investors
• Banks In-Person
• Banks Online
• Credit Card Preferences
  • Has Few Credit Cards
  • Has Many Credit Cards
  • Values Cash Back Offers
  • Values Low APRs
  • Values Points & Miles
• Seeks Investment Advice

+ Beauty & Wellness

• Beauty Mavens
• Frequently Visits Salons

+ Consumer Moments

• Connecting
• Creating
• Laughing
• Learning
• Planning
• Positivity
• Problem-Solving

+ Consumer Patterns

+ Food & Dining

• Coffee Shop Regulars
• Cooking Enthusiasts
  • 30 Minute Chefs
  • Aspiring Chefs
• Fast Food Cravers
• Foodies
• Frequently Dines Out
  • Diners by Meal
    • Frequently Eats Breakfast Out
    • Frequently Eats Dinner Out
    • Frequently Eats Lunch Out
  • Diners by Restaurant Type
    • Frequents Casual Dining Restaurants
    • Frequents Fast Casual Restaurants
    • Frequents Fast Food Restaurants
    • Frequents Fine Dining Restaurants
• Frequently Orders In
• Prefers Organic Food
• Vegetarians & Vegans
  • Vegans

+ Home & Garden

• Do-It-Yourselfers
• Gardening Enthusiasts
• Home Decor Enthusiasts

+ Lifestyles & Hobbies

• Art & Theater Aficionados
• Business Professionals
• Charitable Donors & Volunteers
• Family-Focused
  • Homeschooling Parents
• Fashionistas
• Frequently Attends Live Events
• Green Living Enthusiasts
• Mindfulness & Meditation Enthusiasts
• Nightlife Enthusiasts
• Outdoor Enthusiasts
  • Avid Fishers
• Pet Lovers
  • Cat Lovers
  • Dog Lovers
• Shutterbugs
• Thrill Seekers

+ Media & Entertainment

• Book Lovers
• Comics & Animation Fans
• Gamers
  • Action Game Fans
  • Adventure & Strategy Game Fans
  • Casual & Social Gamers
  • Console Gamers
  • Driving & Racing Game Fans
  • Esports Fans
  • Fans of New & Upcoming Video Games
  • Hardcore Gamers
  • PC Gamers
  • Roleplaying Game Fans
  • Shooter Game Fans
  • Sports Game Fans
• Light TV Viewers
• Movie Lovers
  • Action & Adventure Movie Fans
  • Comedy Movie Fans
  • Documentary Film Fans
  • Family Movie Fans
  • Fans of New & Upcoming Movies
  • Frequent Moviegoers
  • Horror Movie Fans
  • Independent Film Fans
  • Romance & Drama Movie Fans
  • Sci-Fi & Fantasy Movie Fans
  • South Asian Film Fans
• Music Lovers
  • Blues Fans
  • Classical Music Enthusiasts
  • Country Music Fans
  • Electronic Dance Music Fans
  • Folk & Traditional Music Enthusiasts
  • Indie & Alternative Rock Fans
  • Jazz Enthusiasts
  • Metalheads
  • Pop Music Fans
  • Rap & Hip Hop Fans
  • Rock Music Fans
  • Spanish-Language Music Fans
  • World Music Fans

• TV Lovers

  • Documentary & Nonfiction TV Fans
  • Family Television Fans
  • Food & Cooking TV Show Fans
  • Game, Reality & Talk Show Fans
  • Home & Real Estate TV Fans
  • Live Sports TV Fans
  • Sci-Fi & Fantasy TV Fans
  • TV Comedy Fans
  • TV Drama Fans
  • TV Western Fans
  • Travel TV Fans

  + News & Politics

• Avid News Readers
  • Avid Business News Readers
  • Avid Local News Readers
  • Avid Political News Readers
  • Avid World News Readers
  • Entertainment News Enthusiasts
  • Men's Media Fans
  • Women's Media Fans
• Potential US Voters
  • Left-Leaning (Potential US Voters)
  • Right-Leaning (Potential US Voters)
  • Undecided (Potential US Voters)

+ Shoppers

• Apparel Buying Habits
  • Regularly Purchases Children's Apparel
  • Regularly Purchases Men's Apparel
  • Regularly Purchases Women's Apparel
• Bargain Hunters
• Luxury Shoppers
• Shopaholics
• Shoppers by Store Type
  • Convenience Store Shoppers
  • Department Store Shoppers
  • Grocery Shoppers
  • Superstore Shoppers
    • Superstore Shoppers (Offline)
    • Superstore Shoppers (Online)
• Shopping Patterns
• Value Shoppers

+ Sports & Fitness

• Health & Fitness Buffs
  • Weightlifters
  • Yoga Lovers
• Sports Fans
  • American Football Fans
  • Australian Football Fans
  • Baseball Fans
    • Recreational Baseball & Softball Players
  • Basketball Fans
    • Recreational Basketball Players
  • Boating & Sailing Enthusiasts
  • Cricket Enthusiasts
  • Cycling Enthusiasts
  • Fight & Wrestling Fans
  • Golf Enthusiasts
  • Hockey Fans
  • Motor Sports Enthusiasts
  • Olympics Fans
  • Racquetball Enthusiasts
  • Rugby Enthusiasts
  • Running Enthusiasts
  • Skiing Enthusiasts
  • Soccer Fans
    • Recreational Soccer Players
  • Swimming Enthusiasts
  • Tennis Enthusiasts
  • Water Sports Enthusiasts
  • Winter Sports Enthusiasts

+ Technology

• Inactive Social Media Users
• Mobile Enthusiasts
• Social Media Enthusiasts
• Technophiles
  • Audiophiles
  • Cloud Services Power Users
  • High-End Computer Aficionados
  • Home Automation Enthusiasts

+ Travel

• Business Travelers
• Travel Buffs
  • Beachbound Travelers
  • Cruise Fans
  • Family Vacationers
  • Luxury Travelers
  • Snowbound Travelers
  • Timeshare Owners

+ Vehicles & Transportation

• Auto Enthusiasts
  • Motorcycle Enthusiasts
  • Performance & Luxury Vehicle Enthusiasts
  • Truck & SUV Enthusiasts
• Transportation Modes
  • Motorists
  • Public Transit Users
  • Taxi Service Users
• Vehicle Buying Preferences
  • Prioritizes Vehicle Appearance
  • Prioritizes Vehicle Fuel Efficiency
  • Prioritizes Vehicle Performance
  • Prioritizes Vehicle Price
  • Prioritizes Vehicle Reliability
  • Prioritizes Vehicle Safety
• Weekend Road Trippers