Integration with Google Tech Stack

Performance Marketing requires a solid foundation of integrated marketing technology solutions, inbound marketing activities and tracking of outcomes both onsite and offsite. At Playhouse Digital we focus on integration with Google Products, make use their 3rd party connectors when needed and bolt-on additional platforms as required. This ensures we can take full advantage of Google’s automation and machine learning features and its market dominance in Search to deliver Performance at Scale.

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Google products like Google Analytics, Google Tag Manager, Optimize and Data Studio are all free to use and install. Google Analytics can also be enriched with other marketing platform metrics and feed directly back into Google Ads to close the loop between acquisition and outcomes. Google My Business (where relevant) and Google Search Console should also be managed and maintained. We will review & verify all of this for you and more as a matter of course.