Where Audiences and Performance Marketing Meet
Growing online sales with smart marketing - powered by Automation, Smart Bidding & Audience insights
Performance Marketing consultant specialising in lead generation, Ecommerce & Measurement services across Google’s tech stack using Google Ads (Paid Search, Shopping & Display advertising), Google Tag Manager (GTM) & Google Analytics (GA4).
Playhouse Digital is where I orchestrate the digital marketing services needed for your business to succeed with the goal of:
making your online marketing a centre for profit
knowledge sharing of the fundamental frameworks and strategies to success (no hidden ties)
being as hands-on or hands off as required and supplier agnostic (working directly with businesses of all sizes, in partnership with other marketing agencies or freelancing for other agencies)
“smart marketing”
Google has gone through a quiet revolution with its Google Ads marketing platform that has fundamentally changed the role of Digital Marketers. More and more tasks are either partially or fully Automated. Audience insights from Google Analytics and 1st party data fuels the Big Data required for Machine Learning to optimise and grow Ad Accounts across Paid Search, Shopping & Display. This is what I call “Smart Marketing”.
-
![]()
For Business Lacking the Know-How
You need a full service digital marketing solution where I can do all the heavy lifting and deliver on agreed business objectives on your behalf
-
![]()
For Businesses with a Marketing Person / Team
You need specialist support from a trustworthy person, knowledgeable in performance marketing so that you can get on with keeping customers happy
-
![]()
For Busy Marketing Agencies
You need specialist support from a trustworthy person, knowledgeable in performance marketing so that you can get on with keeping clients happy
Ready to Perform on any Stage
-
eCommerce
🗸 Shopify & Woocommerce integrations for Google Merchant Centre and Facebook / Instagram Stores
🗸 Feed optimisation
🗸 Shopping, Search & Performance Max Campaign Management & Optimisation
-
Growth Marketing
🗸 Prioritise marketing spend in the most effective places to make an impact
🗸 Lean into Google’s machine learning and automation to remove complexity
🗸 Create customised audiences to accelerate growth and empower artificial intelligence to give an edge over your competitors
-
Lead Generation
🗸 Google Search Ads account audits and campaign builds
🗸 Implementation of offline conversion tracking to scale for lead volume and lead quality
🗸 Optimising towards business value rather than cost per lead
-
![]()
Pascal Fanti
Mark has been instrumental in managing ASN’s lead generation activity for many years and came with glowing recommendations from other health insurance companies.
Mark is a highly skilled technical expert who has a deep understanding of Google Ads, GTM, GA4, Consent Management, and Conversion Tracking solutions.
Mark is a marketing professional who is committed to and cares about our success.
-
![]()
Matthew Whelan - while at Cigna Global & Now Health
"Mark has led our digital strategy and performance activity for several years and has been instrumental in the growth of our business. Mark has a wealth of knowledge of what works covering strategy, performance and analytics and has has definitely been an excellent partner to our business.”
-
![]()
Emily Glen
"Mark has a fantastic breadth & depth of knowledge across paid and performance media, as well as digital insights and analytics. He brought real strategic strength to our campaigns, in addition to great tactical advice and recommendations.”
-
![]()
Dave Angus
"Mark's advanced PPC and analytical skills are second-to-none, making him stand out as one of the best performance marketers I have ever worked with.”
-
![]()
Cary McCormick
“I'd highly recommend Mark at Playhouse Digital to any online ecommerce business who needs strategic marketing consultancy to deliver growth through digital marketing. We found Mark to be a complete all-rounder, capable of delivering the goods with a true breadth and depth of knowledge who became a pillar of support and knowledge sharing for our marketing department.”
-
![]()
Tom Hastings
“Mark is a highly experienced and trusted digital marketing professional. He has a mature approach and has been an extremely valuable addition to our senior digital team”
-
![]()
Simon Douglass
“Always a joy to work with, fundamentally because of his great eye for detail, superb data analysis skills, his unapologetic honesty and dry sense of humour.”
-
![]()
Lama Miri
“We had a fruitful collaboration with Mark - he shared his expertise and valuable insights with our team and was available for questions / feedback. He will be a great asset to any team he collaborates with.”
Audience Insights
Who are the people who need to know about your business & how can you reach them in a way that increases profit and delivers growth for your business?
Google Ads
Is your audience fundamental to your Paid Search (PPC) and Display offering? It should be.
Measurement
Google Analytics is the linchpin in the Google Marketing Platform and makes Smart Marketing possible.
The ultimate guide on how to track HubSpot form submissions with GTM and send enhanced conversion data like email address to google ads and send a purchase event to GA4.