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Fix Microsoft Clarity Google Ads Integration to Track Sessions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/update-ga4-channel-group-for-gen-ai-referral-traffic monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f781d357-f5b0-4408-aceb-eefdeccea8d4/ga4+gen+ai+channel+name+and+capture+rules.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/b10789d2-464d-4666-8cea-78077716da79/gean-ai+traffic+chart.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f0d291cf-907b-46ae-a88b-4685e634ef84/re-order+channel+in+ga4.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/dbb1eb06-fb9a-4e12-854b-f63fbe9b38de/make+a+copy+of+ga4+default+channel+group.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/eed0823f-cb8b-406c-8b7c-3176358846a7/copy+of+ga4+default+channel+group.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/cd1c4bb4-6754-4256-9cc9-9e93cdc765a7/gen+ai+as+a+separate+channel+group+in+ga4.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/de72beac-5a87-46b9-8964-3f1cd5279b82/chatgpt-traffic-hidden-in-referral-ga4.png Blog about Performance Marketing Best Practice - Update GA4 Channel Group For Gen AI Referral Traffic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/block-display-ads-from-appearing-on-youtube-childrens-content monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/9279d91f-2078-43fa-8fd2-983983e7160c/youtube+publishing+made+for+kids+settings.png Blog about Performance Marketing Best Practice - How To Stop Display Ads from Appearing On Childrens Content on YouTube - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/79affcc6-429f-4aeb-a20e-a72b8f0bbad9/setting+to+not+show+ads+on+childrens+content+on+youtube.png Blog about Performance Marketing Best Practice - How To Stop Display Ads from Appearing On Childrens Content on YouTube - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/gtm-to-capture-send-gclid-in-hidden-form-field-to-crm monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/a69bb358-2f2a-4b8c-8ccb-8d2bb6ea4336/send-ad-platform-clickIDs-hidden-form-fields-with-gtm.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/332f2c19-ffc7-4419-99af-eaf5dd0926d8/hidden-form-fields.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/bb12dd72-5559-4801-b0eb-7a7ea1c13303/gclid+conversion+linker+cookie.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/51ed5f1b-bbac-4f0a-a9a5-5179906631e0/squarespace-hidden-form-field+css+selector+console+test.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/a0df3463-5ef9-4a9f-83b3-eb9d0655260e/extract+gclid+cookie+value+in+gtm+variable.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/c7373b3c-4494-47eb-9e1f-acb6eba5e867/squarespace-hidden-form-field+css+selector+1.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f062063f-0b83-483e-a54b-6ae380582054/squarespace-hidden-form-field.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/9a821c3e-ec7e-40ba-a4ae-0b488cc8bb60/gclid+cookie+value.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/d418f024-5aaa-43d5-8642-09b43c1fe624/store+gclid+cookie.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/dc6960cf-1e77-4938-ae78-5d2a9ee417e6/msa-cookie-value.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/7cf2dc77-d7e0-4116-877b-d84d413f2c00/msa-html-gtm-tag-populate-cookie-value-in-form.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f8c6dd1a-a8ed-4beb-bd9d-218c71c5fde7/gtm+Tag+to+populate+squarespace+hidden+form+field+with+gclid.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/27a9a60f-0585-4518-8a08-dc7e62558b5d/msa-cookie.png Blog about Performance Marketing Best Practice - Use GTM To Capture And Send, Google Ads Click ID (gclid) with Form Submissions in Hidden Field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/use-gtm-remove-usercentrics-cookiebot-branding-from-consent-banner monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/26789f05-faef-4888-b564-9ebc8c70dca7/custom+HTML+Tag+in+GTM+to+remove+cookiebot+branding+from+pop-up.png Blog about Performance Marketing Best Practice - How To Remove Usercentrics Cookiebot Branding From Consent Banner with GTM - Make it stand out custom HTML Tag in GTM to remove cookiebot branding from pop-up https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/da341f39-d246-41fa-aacc-c53810743a26/add+company+brand+logo+to+cookiebot+banner.png Blog about Performance Marketing Best Practice - How To Remove Usercentrics Cookiebot Branding From Consent Banner with GTM - Make it stand out Final cookiebot consent banner with Usercentrics logo removed and brand logo added to be as large as possible https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1735494127948-194PCPI0X1HIEKHAEOCF/with+cookiebot+branding.png Blog about Performance Marketing Best Practice - How To Remove Usercentrics Cookiebot Branding From Consent Banner with GTM - with cookiebot branding.png (Copy) https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1735494127950-2CO2X5UH4O4414WAKSDU/without+cookiebot+branding.png Blog about Performance Marketing Best Practice - How To Remove Usercentrics Cookiebot Branding From Consent Banner with GTM - without cookiebot branding.png (Copy) https://playhouse.digital/blog/hubspot-form-submission-conversion-tracking-via-gtm monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/e3e300aa-94df-410a-acae-5cb2bad69602/GA4+Purchase+Event+for+Lead+Gen.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out The above Tag needs a few extra variables to be created that are all populated from those we’ve already defined. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f9c583a8-bcf5-4b87-9955-3d7c6b831533/google+ads+conversion+for+hubspot+lead.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Google Ads Enhanced Conversion Tag set-up and Unique Transaction ID for de-duping form submissions https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/7b792aed-c192-4f68-a041-6f2117ccf1ce/Hubspot+DataLayer+Variable+Definitions.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/230a8143-762d-411d-aa3c-1a96c726b4f3/ga4+custom+dimension+for+hubspot+event+parameter.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/ffb7c91c-61cd-471a-ab41-b1a8235a3c1b/Items+Array+custom+javascript+variable.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/773c2b4e-57c5-4af4-9c92-d8dc2c9c1559/form+id+friendly+name+lookup+table.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/ba1e4fbe-becb-4977-93a5-bf6be451a74e/form+id+value+lookup+table.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/ef77a284-df0d-4dc3-bc2b-327276bd8cc5/meta-pixel+event+for+hubspot+forms.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/4035b1ba-150f-40df-a6e5-4e2665511b23/Hubspot+Form+Submit+-+Capture+Tag.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Trigger can be “All Pages” so that it loads on every page if desired https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/31306e60-aa13-41b3-a336-8146dad10509/Hubspot+Form+Submit+-+GA4+Tag.png Blog about Performance Marketing Best Practice - Track Hubspot Forms as Conversions With GTM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/how-to-exclude-mobile-device-from-google-ads-campaigns monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/220e2f19-0752-4a5b-a56d-26599e1dc4d3/PMAX+device+targeting+to+exclude+mobile+is+a+campaign+setting Blog about Performance Marketing Best Practice - How to Exclude Mobile Devices From Google Ads Campaigns and Down Weight Mobile On PMAX - Make it stand out PMAX Campaign settings to “Choose the devices where your ads can appear”! https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/02ceac56-4fe7-476b-a0f6-45170ed03ba8/reduce+mobile+device+bid+strategy.png Blog about Performance Marketing Best Practice - How to Exclude Mobile Devices From Google Ads Campaigns and Down Weight Mobile On PMAX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/cde904d9-2589-45c5-a837-4e9c57368500/exclude+mobile+devices+campaign+settings.png Blog about Performance Marketing Best Practice - How to Exclude Mobile Devices From Google Ads Campaigns and Down Weight Mobile On PMAX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/autotag-google-shopping-organic-free-listings-to-track-performance-in-ga4 monthly 0.5 2025-01-05 https://playhouse.digital/blog/build-utm-tracking-parameters-for-google-analytics monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/6474dd8e-f064-4280-a9d8-2702f696af53/facebook-dynamic-utm-parameters.png Blog about Performance Marketing Best Practice - Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns - Facebook has some very handy dynamic parameter values that can be automatically inserted into the key-value pair that gets sent to Google Analytics. These are: {{site_source_name}} {{placement}} {{campaign.name}} {{adset.name}} {{ad.name}} {{campaign.id}} {{adset.id}} {{ad.id}} Note that these do not map 1:1 with the available utm_parameters but more can be added in the “Custom parameters” section https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1678910179811-I9TOWGGQZQNPS9KCKB5E/utm-campaign-tracking-for-ga4.png Blog about Performance Marketing Best Practice - Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/65ddf5c4-ad4c-4b83-a848-e272571fcad5/testing-length-of-utm-value-limits-in-ga4.png Blog about Performance Marketing Best Practice - Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns - Make it stand out There is no hard character count limits to utms but more likely a payload limit on the URL as a whole https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/bbf638a2-1b26-4789-829b-f08858d3a84c/ga4-channel-groupings-and-source-medium-dimensions.png Blog about Performance Marketing Best Practice - Google Analytics UTM Tracking Parameter Cheat Sheet To Track Links From Paid Media Campaigns - Make it stand out Taken from the “Google Merchandise Store” GA4 account https://playhouse.digital/blog/google-ads-optimisation-score-recommendations-dos-and-donts monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/6b6b4844-d0dc-430e-8172-389697977d82/add+broad+match+keywords+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/2ca00e7b-77c6-4226-aaf7-3dac1e57b508/set+a+target+cpa+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out My Personal Favourite! https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/c94af09a-8217-42dc-baad-d05b601e912d/create+a+performance+max+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/7c7659c3-f6c4-4b9d-ab4c-e5c00feae41e/improve+responsive+search+ads+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1678013063261-N4HGSJFBNK0PZKBN27RO/optimisation+score+overview_1200x1200.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Google Ads Optimisation Score provides a health-check on ad accounts and scores them out of 100%. I genuinely find this a useful summary that helps raise my gaze out of the under growth by providing some oversight on performance. It also provides a general pattern as to what type of things Google approves of and rewards and therefore what kind of practices it frowns upon. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/a05629d2-c77e-492e-9101-118215dcc778/bid+more+efficiently+with+max+conversions+using+target+roas+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f842bf4c-36b4-4087-a49f-02156f553427/dismissed+recommendations.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out As long as recommendations are “dismissed” the grey section will not count towards Optimisation Score https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/af6f3c1c-b76a-464b-8660-67f501630f6b/enable+automatically+created+assets.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/08d801ca-fd44-4010-bea3-dc44bb334da1/upload+customer+match+lists+recommendation.png Blog about Performance Marketing Best Practice - Google Ads Optimisation Score Recommendations Dos and Donts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/ga4-reports-longer-than-14-months-without-big-query monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/da3c7394-28f1-48c7-aea0-f069f3d9bfb1/ga4-explore-reports-14month-lookback-window.png Blog about Performance Marketing Best Practice - GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/24241a1c-3760-4e8c-88df-3f49f872b85f/ga4-reporting-collections.png Blog about Performance Marketing Best Practice - GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1677143780392-MVEKAT3LIP3P7BIIJLDM/GA4+lifetime+reports.png Blog about Performance Marketing Best Practice - GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits - Create “Custom” Standard Reports Relevant To Your Business Needs There is one significant disadvantage to GA4 compared with GA3 and that is the restricted time-frame of Explorer Reports. This is compounded by the fact that the GA4 Standard reports are considerably less useful than those that had been provided “out of the box” with Universal Analytics. GA4 does however have some much better features that used to cost $100k / year to access in GA3, namely a Big Query connector and full funnel attribution modelling, which is now free to all. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/709c27fb-fcbd-410a-b6f5-ea28238a88e5/new-user-generated-ga4-reports.png Blog about Performance Marketing Best Practice - GA4 Reports Longer than 14 Months Without Big Query or Looker Studio Limits - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/google-ads-recommendations-to-auto-apply-account-level monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/2160d95f-174a-4ffa-a335-4c170edb13ab/auto-apply+bid+strategies+adjust+roas+targets.png Blog about Performance Marketing Best Practice - Google Ads Account Level Auto-Apply “Recommendations” Worth Enabling or Not - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/1676206790978-8RNP8VZTDRX7YCAVE3DM/google-ads-auto-apply-recommendations_1200x1200.png Blog about Performance Marketing Best Practice - Google Ads Account Level Auto-Apply “Recommendations” Worth Enabling or Not - Should You Auto-apply Account Level Recommendations? Auto Applying account level recommendations is the next step on from “Google Ads Optimisation Score” recommendations which are bespoke to each campaign. I find Optimization Score a useful summary that helps raise my gaze out of the under growth by providing some oversight on performance and what type of things Google approves of and rewards and therefore what kind of practices it frowns upon. Auto-applying these recommendations, at all times, at account level, is putting a lot of faith into Google’s bid algorithms and its ability to know how to deal with brand guidelines and search queries in a business context. Hint: Google cannot possibly know what’s best for your business outside of a Search context and therefore how would it know how to apply this, inside a Search context. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/f603563b-c237-4d85-9d10-81f826bd5173/auto-apply+bid+strategies+up+to+max+conv+value.png Blog about Performance Marketing Best Practice - Google Ads Account Level Auto-Apply “Recommendations” Worth Enabling or Not - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/how-to-connect-google-ads-shopify-channel-to-track-conversions monthly 0.5 2023-09-05 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/5c06c0fe-cbe4-4e8a-9bbb-6c11f0e97e6b/Google+Ads+Access.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Google Ad account already created using the same email address as Shopify Admin https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/a033d2c8-5d76-435e-851c-928ec433bea7/connect+from+shopify.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Shopify Store Pre-requisites https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/8980c9ab-408d-4b02-a617-9c95f120fe12/show-additional-results-columns-google-ads.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/e439167f-4019-41a0-9952-32a153778b70/new+shopify+manager+connected.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Going back into the “Managers” tab of “Access and Security” will show a new link which will be similar to that shown at #4. It does look a bit mysterious but this is how it appears and its nothing to worry about. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/65a6f08b-02d4-412c-a172-71cce67cc577/update+conversion+action+settings.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out As a minimum, edit attribution model from “last-click” to “Data-driven” and use your judgement for the rest. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/70b7b5b1-1fbc-41c0-907e-ceb6530e8842/Primary+Vs+Secondary+Conversion+Actions.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/b02bbcef-1b55-4332-a826-521dadaf71d5/purchase+audience+creation.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Add all other conversion actions to their own new Audience Segment https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/9674a974-efcc-4f63-9671-87be2f548379/google+ads+conversions+pre-linking.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out As I had already connected a YouTube channel, this is the only conversion action I have so far….Before the channel is linked there will be no “Shopify App” related Conversions in the Google Ads account https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/86703448-c3a3-4feb-a231-b65ea116d383/auto-created+audiences+segments+from+google+ads+tags.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out “Previous” automatically created audiences of Google Ads Tag https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/d84a2467-985d-4852-bfe4-e519ef0a062b/link+shopify+and+google+ads+conversion+tracking+V3.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - WHAT STEPS ARE REQUIRED TO SUCCESSFULLY CONNECT SHOPIFY STORES TO GOOGLE ADS TAGS AND THINGS TO LOOK OUT FOR ALONG THE WAY. There are a few ways to get started with the basic ability to track conversions from Google Ads on Shopify Stores and doing so by linking the Google Shopify Sales Channel App is reasonably straight forward with no technical website development skill required. The main benefits of using this method include: https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/3134acff-56cc-4db5-bb40-09ba42265931/new+conversion+actions.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Going back to the Conversions Summary shows not just a Conversion Tag but 7 new conversion events in total! https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/301afd23-6bf3-4837-bd70-2a7d473e9622/google+ads+conversion+tag+funnel+for+shopify.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/388a8e4d-d43b-4497-aaa6-090d7e6e9dfa/accept+link+request+email.png Blog about Performance Marketing Best Practice - The Best Way To Connect Google Shopify Channel, Track Conversions & Supercharge Insights - Make it stand out This step may Auto-Complete by Sending and Accepting the Invite on your behalf https://playhouse.digital/blog/tell-google-ads-smart-bidding-about-conversion-outage monthly 0.5 2023-02-05 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/4901a5ee-bdbe-4930-bc19-c6f306c1a46e/openai-wallet-cat+1200x1200.png Blog about Performance Marketing Best Practice - Tell Smart Bidding About Broken Conversion Tracking Outage | Google Ads - Have you recently lost conversion tracking data on your website for Google Ads? This could be due to a processing issue with Shopify or manual error. Perhaps the tag was paused or deleted from the checkout thank you page or GTM by accident… https://playhouse.digital/blog/how-to-exclude-app-placements-google-display-network monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/a462f606-5fbe-4357-a8f1-9ae49fb6b913/exclude+all+mobile+apps+mobileappcategory69500.png Blog about Performance Marketing Best Practice - How to Exclude All Mobile Apps on Google Ads Display Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/d03c5a2a-770d-4025-9dd5-c7039ca7815e/navigation+of+where+to+exlcude+all+mobile+app+categories+at+campaign+level.jpg Blog about Performance Marketing Best Practice - How to Exclude All Mobile Apps on Google Ads Display Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/40bfaa96-9ef6-4ed5-93f4-cb0aa06c53ed/navigation+of+where+to+exlcude+all+mobile+app+categories+at+account+level.jpg Blog about Performance Marketing Best Practice - How to Exclude All Mobile Apps on Google Ads Display Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/ga4-settings-filter-out-gtm-debug-sessions monthly 0.5 2023-01-05 https://playhouse.digital/blog/ga4-settings-session-engagement monthly 0.5 2023-01-05 https://playhouse.digital/blog/ga4-settings-remove-unwanted-referrals-in-google-tag monthly 0.5 2023-01-10 https://playhouse.digital/blog/ga4-settings-increase-data-retention-exploration-reports monthly 0.5 2023-09-05 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/8b801a93-df07-4268-9f51-a1bb1a1fd941/ga4-exploration-report-14-months.png Blog about Performance Marketing Best Practice - GA4 Settings | Data Retention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://playhouse.digital/blog/category/google-ads monthly 0.5 https://playhouse.digital/blog/category/gtm monthly 0.5 https://playhouse.digital/blog/category/shopify monthly 0.5 https://playhouse.digital/blog/category/ga4 monthly 0.5 https://playhouse.digital/blog/category/hubspot monthly 0.5 https://playhouse.digital/home daily 1.0 2025-04-25 https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/d4048b84-d4d8-42e3-b082-df5af63bbfc0/flowchart+down+arrow+V3+-+transparent.png https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/5b4e15ca-eb49-41a2-af10-4238a30e873e/logo-now-health.png https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/099e181c-21be-4064-b561-ec9946e3fb5d/ASN+Logo+1260x520.png https://images.squarespace-cdn.com/content/v1/5f3820f1c5c0e74132f45d79/5d55c20e-dafd-4205-ad9c-6939b5e64e5e/hipcamp.png 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